You step up to the counter
with a couple of small items and your credit card. Then you see the sign, often
handwritten and taped to the register: "$10 minimum for credit card
transactions."
Until 2011, most card networks
prohibited merchants from setting minimums for credit card transactions, and
even set up methods for consumers to turn in violators.
A coalition of retail and small business
organizations asked Congress to change that. Because it costs retailers money
to accept cards, small transaction amounts can make accepting cards
unprofitable, especially at places such as convenience stores and gas stations,
where profit margins are paper-thin. The key reasons the merchants pushed this
law was based upon the fees they pay for credit card transactions.
Most Americans are less likely to carry
cash and prefer to use credit and debit cards for convenience. For many stores, regular relationships and small
buys often lead to larger purchases. The cost of handling a small transaction
is worth the potential of a larger sale.
Article by Anna Klymenko
Working happily with National Merchant Services
www.processnms.com
Happy Processing!
No comments:
Post a Comment