Retail Store Marketing and Printing Techniques
When it comes to retail stores, few things are as effective as print marketing. This is especially true for local retailers with a regionally limited customer base.
Here are some tips:
Mail campaign
A direct-mail campaign is the fastest way to get a targeted audience into your store.
Direct-mail printings should incorporate great design, copy, a great offer and a compelling call to action. Identify with your customers and tell them how visiting your store will make life easier.
Door hangers
With door hangers, you don’t have to worry about mailing fees. It’s a one-on-one approach with the customer rather than being lumped in with the rest of the mail.
Signage
Invest in a large vinyl banner or large-format posters and you can begin upselling your customers before they even walk into the store. Are there accessories and other add-ons that go great with your offer? Tell them out in the parking lot. They’ll be thinking about it as they walk through the store.
Stickers
Once your customers are inside the store, wouldn’t it be great if you could showcase these accessories to each and every one of them? Place stickers on the floor that lead to the product offer they came for, but not before they pass by every clearly marked accessory that goes along with it.
Point-of-sale racks
It might be checkout time, but that doesn’t mean they didn’t miss something. What small, inexpensive tidbits can you put in the checkout aisle that clearly relate to the product they’re purchasing? Put it on a rack at the registers.
Article by: Maria
Happily working with National Merchant Services
Happy Processing!!!
No comments:
Post a Comment