You'll sell more if you talk about your product using language your customer understands

You'll sell more if you talk about your product using language your customer understands.

Customers never buy because of product features. They buy because they perceive some "benefit" to those features.

Unfortunately, most sales and marketing messages talk about features and let the customers try to figure out the benefits. That's asking your customer to do your heavy lifting for you.

1. Know the difference between a benefit and a feature

2. Use vivid but plain language.

3. Avoid biz-blab and jargon.

4. Keep the list of benefits short.

5. Emphasize what's unique to you or your firm.

6. Make your benefits concrete.

Article by: Maria

Working happily with National Merchant Services

www.processnms.com

Happy Processing!!!

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