How to Boost Business in My Salon

How to Boost Business in My Salon

Luxury service providers like salons and spas are often the first to feel a tightening economy. Whether your business is new or well-established, maintaining and growing a salon means being part of current trends and increasing brand recognition within the community. When you insert your salon into the lives of your customers via social networking or charitable events, you increase customer loyalty and boost your business.

Step 1

Reward loyalty. Keep your current customers coming back with monthly specials and discounts if they refer friends. Provide extra rewards for customers who refer numerous friends, getting them excited to help grow your business.

Step 2

Use social networks to your benefit. Websites like Facebook and Twitter offer you a way to connect to your customers daily and keep your business and services in the forefront of their minds.

Step 3

Participate in local fundraisers to get your brand noticed. Focus on charities that relate to women to show your support to customers. "Locks of Love" (an organization that provides hairpieces to disadvantaged sick children) or a breast-cancer awareness event gives your salon a chance to do something positive and get noticed.

Step 4

Reevaluate the salon's style and decor. You'll attract more customers with a clean, updated-looking salon that focuses on a pampering spa-like experience for clients.

Step 5

Provide special packages to meet customer needs or inspire them to reevaluate their needs and desires. Promote bachelorette party makeovers, "girls' night out" manicures or back-to-college makeover packages.

Step 6

Stay up-to-date with new products and services. Your staff should continue to pursue education and training on the newest techniques and styles clients are looking for.

Step 7

Start a beauty blog or contribute to a community newspaper. Ask stylists to take turns writing a weekly blog posting on hair-color trends and new beauty products. Pitch a weekly beauty column to the local newspaper to increase your brand identity and promote your salon.

Step 8

Network with local news and radio personalities. When you get to know newscasters or radio hosts, they may come to you to discuss new beauty trends, giving you opportunities to promote your business to a wider audience.

Article by: Maria

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Article source: http://smallbusiness.chron.com/boost-business-salon-19080.html