Establish
Restaurant Credibility by Using Photos on Facebook
If you run a restaurant and have a Facebook
Page and you’re not posting pictures, then you’re missing out on a huge
opportunity. The aroma of what’s in the ovens isn’t going to convince anyone
not already on site.
For those beyond smelling distance, just a
glimpse of what’s cooking as it slips past their news feed might be all the
convincing they need to drop on by. It’s also easy to forget factors other than
food worth highlighting that may add to a customer’s overall expected
experience.
Easy and
Appealing
Even the most standard point and shoots and
camera phones these days produce decent quality photos. You don’t need to hire
a professional photographer to fabricate the perfect food picture. The thing
about it is one of the worst things you can do is falsely represent what
visitors can expect. Think about how your dishes are served to the tables.
Don’t misrepresent that. Good lighting, interesting angles and close up details
of distinct elements of your dishes should be all you need to keep in mind for
a quick photo to share with your followers. Start with your signature dishes.
Build up an archive ahead of time so you don’t have to scramble each day to get
a new shot.
Establishes
Credibility
A merchant who doesn’t show off their wares
has little to offer and is hardly trustworthy. If you don’t take pride in the
handiwork of your kitchen and wait staff, how can people trust their experience
will be worthwhile? Posting photos of what people can expect provides comfort
in the fact that you trust their expectations will be at least met if not
exceeded. Pictures of a full dining room are also comforting, establishing
trust that many people find your restaurant worthwhile. Behind-the-scenes shots
of a bustling kitchen are also reassuring.
Beefs Up Daily
Special Postings
Your average deal-seeker isn’t going to show
up at your restaurant to figure out what the daily special is, so you better be
doing more than stuffing inserts into your menus. Put that up on Facebook with
a photo, even if it’s the same every week. One glimpse of that Thursday Reuben
Melt special as folks are deciding where to escape work could make all the
difference. The promise of a deal on something that looks like it will tickle
taste buds and hit the spot could be the very deciding factor on where the crew
from the office down the street go for lunch.
Food appeals to all the senses, so use the
visual nature of it to appeal to people online. Patronage is rooted in
expectations, whether it be a recommendation from a friend or the picture that
popped up on Facebook. Feed those expectations by featuring photos of your
restaurant’s dishes or action shots from your kitchen and you’ll give people a
more convincing reason to stop on by. Establish credibility before they arrive
and solidify that credibility by ensuring their satisfaction from the minute
your customer walks through your door.
Article by: Maria
Working happily with National Merchant
Services
Happy Processing!!!
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