How to Advertise a
Limo Service for Proms
People often think
of prom as the big night for high school students. Many students plan to rent limos for prom,
which makes it a big night for limo companies. The key to booking your entire
fleet of limos is advertising. Follow these steps to come up with an
advertising plan.
1. Set
up an advertising budget. The most successful limo companies know that
advertising only works if you see a return larger than the cost of the ads.
While television commercials get you noticed, you may not be able to make
enough money to cover the cost. Generally, you should plan one to five percent
of your gross sales as your advertising budget.
2. Advertise
year round. Even though you want a big night for prom night, statistics show
you have more success with frequent advertising. About three months before
prom, switch your ads to focus specifically on prom. Reliability and safety are
big issues for people considering renting a limo, so you want to stress these
in your ads.
3. Include
prom as a service. This is especially important for website or Internet
advertising where people search using key words. A yellow page ad also makes it
easier for local residents to find your company. You can also advertise online
with companies like Limo.com.
4. Cross
promote your service. Department stores, salons and tux rental stores also need
to advertise for prom. You can set up a co-op with these companies and put an
insert into the newspaper. Some areas have prom fashion shows where you can set
up a booth or hand out information.
5. Offer
a prom package. You want the package to benefit your company and provide a
deal. Offer a shared ride for a set amount of couples. Each couple pays less,
but overall you make more. You should only share rides if all parties consent
and know ahead of time that you are doing this.
6. Put
up flyers. Check with the school office to see if you can post an advertisement
on the bulletin board. Talk with the prom committee for ways you can sponsor
prom. Each school typically hosts its own prim; so remember to check with
multiple districts.
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