How to Display Outfits in a Retail Store
One of the main ways retail stores increase profitability is by building "average ticket," or the amount each customer spends during a visit. One way to do this is to compel add-on sales -- selling a jacket can lead to the sale of a skirt, top and accessories at the same time. Retailers use many strategies to display and sell outfits rather than single items, some of the obvious and some a bit more subtle. All of them, however, are aimed at making shoppers leave the store with bulging shopping bags.
1
Deploy mannequins. A mannequin not only shows off an entire outfit but also can wear matching accessories, such as handbags, sunglasses, jewelry and shoes. Mannequins can be used in store windows to attract walk-in traffic and near the actual clothing in-store to suggest ways to put together an entire ensemble. The drawback is that mannequins are expensive and take up a lot of space that can be used to stock merchandise.
2
Use "waterfall" fixtures. These can include a frame at the top to "dress" with a jacket and top, then offer a selection of jackets, tops and skirts in various colors to suggest a full ensemble, with samples facing the shopper at different levels. Customers can then find their size in each item and leave with a full outfit with little or no sales help.
3
Install gridwalls. These fixtures attach directly to a wall and can be customized to display an entire ensemble. Samples can be displayed facing out at the top, with the merchandise hung sideways underneath to conserve space. Handbags, scarves, jewelry and other complementary products can find a home on the grid. Armatures can be snapped on to the grid to hold the merchandise and can be easily raised and lowered as needed to more effectively display the outfits.
4
Use graduated display tables. Placing three tables of different heights together, with the tallest to the rear, allows you to display neatly folded components of an ensemble, with different colors or styles clustered together from top to bottom. Side tables can display accessories. These are also called nesting tables because they can slide at least partly underneath each other to save floor space.
5
Focus special lighting on your displays featuring ensembles so they stand out from surrounding merchandise. Raise these displays above surrounding ones so dramatically lighted outfits will be visible throughout the store.
Article by: Maria
Working happily with National Merchant Services
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