How to grow an automotive parts business
Step 1
Analyze your automotive parts market. List new and used car dealers in your city or town. Add independent auto repair shops and any regional fleet maintenance facilities. List active car clubs and collector groups. Collectively, this information represents your potential automotive parts market.
Step 2
List your automotive parts competitors. Count national automotive parts chain stores and independent suppliers. Include the automotive parts departments at big-box stores, as customers can shop there for basic parts and supplies. Identify any special price guarantees or purchase incentives offered by each supplier.
Step 3
Develop a specialty parts niche. Identify an unfilled niche, stock a small selection of niche vehicle parts and test-market directly to those owners. For example, if your town hosts a number of classic Chevrolet car collectors, visit club meetings to publicize your classic car parts. Advertise on similar classic car websites. Finally, create a website to market your classic car parts.
Step 4
Market to your current customer list. Build customer loyalty by offering a frequent customer card to retail customers who have purchased parts within the past year. Survey these customers about additional parts they would like you to carry, and offer a free incentive gift to encourage them to return the survey. Finally, create a referral bonus program for customers who refer friends and family members.
Step 5
Visit automotive service departments. Personally visit the service managers at new and used car dealers, along with in-house service shops for fleet maintenance facilities. Offer free delivery to every shop. Outfit your sales and delivery staff in matching company attire for a professional appearance.
Step 6
Place targeted ads for new customers. Advertise in the auto pages of your local newspapers, along with regionally distributed auto sales publications. Offer a first time customer discount along with a frequent customer card to encourage continued customer loyalty.
Article by: Maria
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